Get More Clients & Make More Money
Pay Per Click (PPC) & Search Engine Marketing (SEM)
Service Based Companies
Buying search engine traffic is easy today, and anyone can do it.
But pulling away from the herd is harder than ever.
Your customers, clients, patients and prospects are all online,
But so is your competition.
The old 1 dimensional approach to Pay Per Click account management is not enough. Working smarter is key.
4 Reasons Why You Need to Be Using PPC
1. You only pay when an interested person clicks.
Different than traditional offline advertising where you spend a set amount and hope your target audience actually responds, but you never actually know. With PPC you know exactly where your money is going.
2. Total Budget Control.
You have total control and flexibility to set your budget to fit your goals.
3. Target consumers at the right time with the right ad.
With settings like geo targeting, delivery options and device-specific preferences (like mobile) you can target a person in a specific place at a specific time of day with a specific ad.
4. PPC is fast.
PPC can show results very quickly. You can start a campaign on Monday and literally start seeing results in terms of traffic and conversions the next day.
3 Things You Need To Know Before Trying PPC
1. PPC is not easy.
Good PPC takes skill, and great PPC takes strategy. Understanding the advertising platforms, a solid knowledge of rules and guidelines, and of course a little creativity and marketing sense is also necessary.
2. PPC is collaborative.
You are the expert of your business and your PPC manager is the expert of PPC. Together, you collaborate and forge great ideas and ways to execute on any goals you may have for your business. As much as you might like to hand it all over to the PPC pro and never have to look at the pay-per-click account again, true PPC strategy comes with collaboration.
3. PPC is ongoing — for the lifespan of your business.
When PPC is done right, you’re investing and making a nice return on that investment. So even when your business is booming, PPC is there to continue to drive revenue and be a support system for any event in the life of your business.